some photos of final sucka4sweets.com packaging...

I am really pleased with the final outcomes for the packaging. I know the branding could still be improved but the bags are really successful, in my eyes!

branding development...

Over the last week I have developing my branding for sucka4sweets.com

Before is where I am up to now. I have used a bold font along with vibrant, striking colours for impact. I am quite pleased with the branding at the moment, however, I think it still needs a bit of developing.

For the packaging of the sweets the branding is going to be on a long band as I want it to cover the top of the bag to protect the sweets from falling out. Below are the 4 final colour ways I am picking from.

Next two images show variates of my label design for the sweet packaging.

Initial colour way research....

initial mock-ups for sweet brief...

Here is a shot of all the mock-up pieces together; they look like quite a strong set together. Will be interested to see how a label will work with them.

initial mock-ups for sweet brief...

Below are my initial mock-ups for the sucka4sweets.com brief. I am really pleased with the outcome of these designs, however, I am unsure whether or not this net is right for the purpose it serves. I know this is a bit backwards but I now intend to look at other nets to see if the is a better one for my brief.

Jelly beans:


Cola bottles:


Banana foams:


Laces:


Teeth and lips:


White chocolate buttons:

photographing my sweets...

Before I started experimenting with the sweets I took close-up photographs of them in groups. This is for one idea I had where the wrapping/packaging of each type of sweet is produced from photography of them close-up. In other words where the pattern is so abstract it is hard to work out the object.

I feel this could work as the vivid colours would shine through and the pattern could be interesting and eye-catching.

Banana Foams:

White Chocolate Buttons:

Cola Bottles:

Jelly Beans:

Strawberry Laces:

Teeth and Lips:

initial photographs...

Initially I have photographed the 6 'tester' sweets individually. I want to use these images in my pattern designs, this should be easy to do with the tile tool. I need to clean the images up more before I do this however as the edges will overlap and show the shadow.

Banana Foam:

Coca Bottle:
Jelly Beans:
Strawberry Lace:
White Chocolate Button:
Teeth and Lips:

patterns galore!!

Having had my tutorial with Fred last week I decided he was right about my sucka4sweets.com brief. Basically I was looking at really high end packaging and was trying to fit this business into it. However, the truth is, the business does not really sell old fashioned sweets and is aimed at students, therefore why am I looking at this type of packaging?
Therefore I intend to have as much fun with this brief as I did for the ice-lollies (check out http://emma-sunderland2.blogspot.com/ for that briefs work).

So.........
I have initially photographed some of the key sweets on the website and am playing with pattern to see if this is how I could distinguish the different sweets, instead of trying to create a sub-brand for each sweet!! These are very rough, initial ideas below, if I was to go with this idea I would definitely rephotograph the sweets.










I feel some patterns work better than others, however, if they were rephotographed and edited properly, then maybe this could work.

I now intend to play with the sweets colours and shapes....(maybe I should melt them like I did with the ice-lollies?!) here I come FUN!