Left design it is?
Porfolio, version 3
15 years ago
Left design it is?
Side view of the height experiment.
After deciding the height I then wanted to work out where the gold band should sit. The left bottle shows the band near the top, this was to stop the colour from going in the upper half of the label. However, I thought it was too hard to read the writing as the colour is paler as you go higher. Therefore, I moved the gold band down (right image), and the title is much clearer. I also think there is a better balance when the band is sat lower.
Side view of the bands at different heights.
More images of the two versions to compare. For me the lower band definitely stands out more.
I have also decided to try and include the Napa Valley brand at the top of the label as there is room when the band is low. I may gold foil this to make it more subtle.


For the packaging of the sweets the branding is going to be on a long band as I want it to cover the top of the bag to protect the sweets from falling out. Below are the 4 final colour ways I am picking from.